Without stuff to do, Tablets remain as the forgotten niche of computing - the Kindle and the iPad being the exception because of their close relationships with the content production sectors. And without content, neither Microsoft nor Google have much of a story. Google is relying on the increasingly bare public internet for “stuff”, of which nothing is exclusive to Google. Microsoft has Xbox games. But neither YouTube nor Xbox access make a tablet indispensable. And “access to stuff” is simpler and easier on a Kindle or iPad than on either Surface or the Nexus 7.